Shipping & changelog

How to Close the Loop When You Ship Features

Closing the feedback loop means telling customers when their requests ship. Learn workflow tips using changelogs, roadmap updates, and in-app announcements.

What "closing the loop" means

Closing the loop is notifying users that feedback they submitted or voted on has shipped. It turns passive requesters into engaged advocates and encourages future participation.

Update roadmap status first

When a feature ships, mark linked feedback and roadmap items as done. Customers checking your public portal see the change immediately without waiting for an email campaign.

Publish a changelog entry

Changelog software for SaaS should explain what changed and why it matters. Reference the user problem you solved. Keep a Changelog format works well for developers and technical users.

Surface releases in-app

An embeddable widget with a changelog tab puts release notes where users work. Combined with email or Slack for major launches, you reach both active and passive customers.

Put this into practice

Votiq combines customer feedback, email ticket inbox, voting roadmap, and changelog in one workspace from £20/mo.